The Engagement Areas · In detail

Four ways the work actually shows up.

What each engagement involves, what it produces, who it suits best, and what scope it typically runs at — so you can self-select before you write the brief.

Jump to 01 · Clinical Product Advisory 02 · Medical Content Review 03 · Editorial Co-Creation 04 · Strategic Clinical Input
Engagement 01

Clinical Product Advisory.

Best forHealth tech founders, product teams, regulatory and clinical leads.

Clinical review of the product itself: what it does, who it serves, what claims it can and cannot defensibly make, and how a GP will think about it in real consultation flow. Honest input on what clinicians will actually trust enough to refer to.

Engagements run from a single review document through to ongoing input across product cycles. Always scoped, never retainer.

Typical deliverables

  • Written clinical review of product specs & flows
  • Risk & safety framework recommendations
  • Claims defensibility commentary
  • Clinician-facing positioning notes
  • Optional workshop with product team

Typical scope

From 2 weeks for a single review through to quarterly cycles with the team.

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Engagement 02

Medical Content Review.

Best forPublishers, marketing teams, educational platforms, consumer health brands.

Accuracy review of consumer-facing health content — editorial articles, marketing copy, course curricula, campaign materials. Flagged inaccuracies, suggested rephrasings, and named clinical sign-off where appropriate.

The fastest of the four engagements. Most pieces turn around inside a fortnight.

Typical deliverables

  • Inline annotations & recommended edits
  • Summary memo flagging key risks
  • Suggested rephrasings for sensitive claims
  • Sign-off statement (where the content warrants)

Typical scope

From 5 working days for a single article to 2–3 weeks for a multi-piece campaign.

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Engagement 03

Editorial Co-Creation.

Best forMedcomms agencies, B2B health brands, publishers, journalism teams.

Co-developed long-form clinical content — written together, attributed honestly, published with joint credit where appropriate. Think-pieces, employer-facing guides, patient resources, white papers. The clinician's voice is on the page, not just the masthead.

Usually the slowest of the four because it's most demanding — but produces the most durable assets.

Typical deliverables

  • Long-form article, ebook, or guide (3k–10k words)
  • Co-developed structure & key arguments
  • Drafting and revision cycles
  • Final clinical sign-off + named byline

Typical scope

From 4 weeks per piece. Larger reports run 6–10 weeks.

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Engagement 04

Strategic Clinical Input.

Best forEarly-stage health-tech founders, marketing leadership, investors with health portfolios.

Short, sharp engagements with founder or leadership teams — how to position a clinical proposition, what credibility looks like in practice, which claims will and won't hold up under scrutiny. Less producing a deliverable, more thinking out loud together.

The shortest engagements of the four. Often a half-day session with a one-page follow-up.

Typical deliverables

  • Half-day workshop with founder / leadership team
  • Written one-pager summarising clinical positioning
  • Risk flag list across product & positioning
  • Optional follow-up review of revised materials

Typical scope

From 1 week, including prep, session, and written summary.

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